Change is vital. Embrace the Future Mindset.

The digital products we use every day hail from a new breed of industry. This industry is characterized by constant innovation and flexible business models. It creates a complex landscape of competition and alliances and has enabled infinite connectivity, global decentralism and free-flowing products. Already, these conditions have caused the rise and downfall of many companies in the blast radius of the digital revolution.

What if these developments were to have a large-scale effect on other industries, the global economy and society itself? They already have: Welcome to the Information Age and the Forever Recession.

In this new world, successful companies have leaders with the Future Mindset. They understand that:

• Innovation and re-invention are key to business survival—no industry will be safe
• Innovation capability is rooted in a company culture that fosters divergent thinking, mental flexibility, and active error management
• Creative thinking is needed throughout the company, not just in R&D

Essentially, all companies have to ask themselves: Are we ready for an unknown future? Most companies are not at this point.

I’d like to change that.